2007-2008 年青岛房地产市场分析及投资咨询报告目 录第一章 房地产概述......................................................................... 11.1 房地产概述.................................................................................................................11.1.1 房地产的定义......................................................................................................11.1.2 房地产的类型......................................................................................................11.1.3 房地产业的特点..................................................................................................21.1.4 房地产业的主要涵盖领域..................................................................................21.2 房地产的形态与特点..................................................................................................31.2.1 房地产的自然形态..............................................................................................31.2.2 房地产行业的特点..............................................................................................41.3 影响房地产价值的因素..............................................................................................51.3.1 影响房地产价格的一般因素..............................................................................51.3.2 影响房地产价格的个别因素..............................................................................8第二章 中国房地产行业发展概述............................................... 102.1 中国房地产行业概述................................................................................................102.1.1 中国房地产行业的发展历程与特点................................................................102.1.2 中国房地产周期................................................................................................122.1.3 中国房地产市场发展回顾................................................................................152.1.4 中国房地产供需状况分析................................................................................192.1.5 从宏观经济角度看中国房地产业....................................................................212.2 2006 年中国房地产行业回顾...................................................................................232.2.1 2006 年国内房地产市场运行状况...................................................................232.2.2 2006 年中国房地产市场价格特点...................................................................282.2.3 2006 年12 月中国“国房景气指数”情况.....................................................292.2.4 2006 年中国房地产业盘点...............................................................................312.3 2007 年上半年中国房地产行业现状分析...............................................................352.3.1 2007 年上半年国内房地产开发企业特点.......................................................352.3.2 2007 年上半年全国房地产开发市场特点.......................................................372.3.3 2007 年6 月份中国“国房景气指数”情况...................................................382.3.4 2007 年7 月国内城市房屋销售价格分析.......................................................392.3.5 房地产业已成社会关注焦点............................................................................422.4 中国房地产行业面临的挑战....................................................................................432.4.1 中国房地产市场亟待关注的七大问题............................................................432.4.2 国内房地产市场存在的问题............................................................................482.4.3 中国房地产遭遇四个“两难”........................................................................482.4.4 中国房地产发展需克服的难点........................................................................512.4.5 政策漂移不定致使中国房地产市场混乱........................................................532.5 中国房地产行业发展的策略....................................................................................552.5.1 中国房地产行业主要对策分析........................................................................552.5.2 房地产开发的主要策略分析............................................................................572.5.3 2007 年促进中国房地产业发展的建议...........................................................582.5.4 中国房地产业的政策发展战略分析................................................................59第三章 青岛市房地产行业经济环境分析.................................. 623.1 2006 年青岛市经济和社会发展概况.......................................................................623.1.1 经济综合概况....................................................................................................623.1.2 产业发展现状....................................................................................................623.1.3 经济发展现状....................................................................................................663.1.4 社会发展现状....................................................................................................673.2 宏观政策环境...........................................................................................................703.2.1 房地产税收政策................................................................................................703.2.2 房地产行业政策................................................................................................723.2.3 房地产金融政策................................................................................................733.3 青岛市产业结构规划................................................................................................743.3.1 青岛调整产业结构加快重大项目建设............................................................743.3.2 青岛产业结构调整急需解决的问题................................................................743.3.3 青岛经济结构调整的扩张方向........................................................................77第四章 青岛房地产行业分析....................................................... 814.1 青岛房地产行业发展回顾........................................................................................